Inspire people.
CINRA is a multilingual creative agency based in Tokyo.
With their web magazine CINRA, CINRA is the go-to information hub for creative culture in Japan. They have just about everything connected to culture and entertainment covered: from music, art and design, and literature, to theater, film and television. While that is their core, CINRA is now expanding their creative community to include the next generation of Asia’s rising stars.
Service
CINRA will meet all your bicultural communications needs through digital marketing and website production in combination with their core competence: a creative culture with a global talent pool. As your favored creative agency, you can tap into the strength of their brands and agency services, and enjoy the benefits of their solid network of leading creators and established corporate partners.
Media Brand
Creative Studio
Our web magazine and platform for sharing Japan’s awesome creative culture.
Founded in 2003, CINRA is one of the most influential online culture magazines in Japan. It publishes the latest news about Japan’s creative industry—music, art, design, entertainment, literature, and more—including intimate profiles of leading creators.
Through CINRA’s powerful influence as a media platform, we meet all your digital production and communication needs—whether they are for events creation, music videos, or original contents and products. At the same time, we connect you with our creative community and large fan-base in effective, engaging, and entertaining ways.
Let us help you get inspired. Why us? Simple: our people are good at what they do.
Our agency consists of expert planners, directors, designers, editors, and developers. As professionals of each field, they provide the most creative and effective bicultural solutions for your creative needs—from planning to production to execution to post-production. Our range of services include producing corporate logos, desktop publishing, building websites, making videos, as well as creating online text, visual and print content, and producing events.
Media Brand
Our web magazine and platform for sharing Japan’s awesome creative culture.
Founded in 2003, CINRA is one of the most influential online culture magazines in Japan. It publishes the latest news about Japan’s creative industry—music, art, design, entertainment, literature, and more—including intimate profiles of leading creators.
Through CINRA’s powerful influence as a media platform, we meet all your digital production and communication needs—whether they are for events creation, music videos, or original contents and products. At the same time, we connect you with our creative community and large fan-base in effective, engaging, and entertaining ways.
Creative Studio
Let us help you get inspired. Why us? Simple: our people are good at what they do.
Our agency consists of expert planners, directors, designers, editors, and developers. As professionals of each field, they provide the most creative and effective bicultural solutions for your creative needs—from planning to production to execution to post-production. Our range of services include producing corporate logos, desktop publishing, building websites, making videos, as well as creating online text, visual and print content, and producing events.
Case Study
VOLVO + CINRA: CONTENTS MARKETING
for VOLVO
Leading carmaker reaches new customers by starting culture media on CINRA.
Globally renowned Swedish car manufacturer, Volvo, wanted to reach a niche market of potential customers—people who have a keen interest in design, art, innovation, technology, and more. The carmaker also wanted to enhance this group’s interest in Scandinavia. To achieve these goals, Volvo embedded a Scandinavian online culture magazine called Fika within the CINRA platform.
Not only was Fika connected to CINRA’s 2.5 million unique monthly users; news about the magazine’s articles were shared on our platform’s Twitter account, thereby reaching over 100,000 followers, and Facebook page, thus connecting to some 40,000 fans. Through the collaboration with CINRA, Fika—which is a startup publication—reached its target audience more effectively than if they had launched a stand-alone owned media platform. Indeed, the new web magazine saw traffic of over 10,000 page views at the very start of the project—thanks to tapping into the CINRA community.
ISETAN + CINRA: BRANDING
for Isetan Mitsukoshi Holdings
Famous retailer Isetan raises awareness of branch by tapping CINRA’s creative community.
When leading retail store owner Isetan Mitsukoshi Holdings wanted to rebrand one of its branches, as well as to promote the area in Tokyo surrounding it, they reached out to us—and our CINRA platform. The Isetan Park Net and CINRA collaboration was a remarkable success. The most notable achievement was that both media platforms—CINRA and Isetan Park Net—were able to share readers effectively with each other by publishing mutually complementary content on each website.
One way they did this was when artists went on a day trip around the city and found inspiration along such themes as literature, art, and music. In this case, Isetan Park Net identified which locations they were to visit while CINRA featured interviews of them during the trip. CINRA succeeded in drawing traffic from its platform, many of who are readers that had not shopped at the Isetan Shinjuku Branch before, to the Isetan Park Net website. We also helped to raise awareness of—and interest in—the area of Shinjuku surrounding the Isetan branch.
INBOUND MARKETING
for OKAYAMA CITY
Photojournalism by international creator promotes inbound tourism from target countries.
Recently, the Setouchi Region of Japan, including Okayama City, has been the centre of attention, especially for its renowned festival the Setouchi Triennale—or the Setouchi International Art Festival. Increasing numbers of domestic and international tourists and visitors gather for the event, which is held every three years.
To help promote the city and its offerings, CINRA was tasked with creating a webpage for Okayama City that appeals to inbound visitors. We focused on art and partnered with Mr. Yi Kai Huang, a photographer from Taiwan, one of the target countries for the project. Together, we went on a voyage to discover creative and other attractions that international visitors—rather than Japanese locals—would find most charming about Okayama City. Thanks to social media posts by Mr. Huang (and a coordinator from Taiwan), and the content he shared on the website, the project succeeded in gathering a new audience for the city, especially those from a target country.
Information
Company name
CINRA, Inc.
Location
17th Floor, Akasaka Park Building, 5-2-20, Akasaka, Minato-ku Tokyo 107-6117, Japan
URL
E-MAIL
CEO
Director / Founder
Director
Director
Director
AuditorShugo Kato
Taichi Sugiura
Hiroshi Tanaka
Hidetoshi Taguchi
Noriyoshi Ogawa
Makoto OgawaCapital
10,000,000 yen